5% Excise Duty Hike for Energy Drinks
This will include many brands such as Gatorade, Diet Coke and Diet Pepsi, Appy Fizz, B’lue, Red Bull and Tzinga. This is a good start to control these sugary chemical drinks. There is not official comment from Coca-Cola India and PepsiCo India executives as yet but according to a Times of India report an industry expert, who did not wish to be named, acknowledged that the 5% hike in excise duty will have a deep-reaching impact on the beverage industry.
The impact is yet to be seen but this is definitely a step in the right direction in controlling the rampant rise of sugary drinks and harmful energy drinks.