- Rita Date
How the Food Giants Hooked Us
He writes, “what I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.”
The book is an eye opener and people are taking notice — the scary part is that although this is all happening in the US. The same companies — Coke, Kelloggs, Nestle, General Mills, and many more are making inroads to India. Obesity is not such a mainstream issue in this country so food companies see plenty of profits in their eyes when they see over a billion who love to eat and are easy prey to convenient tasty foods.
Read and excerpt that was in the New York Times here.