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  • Rita Date

How the Food Giants Hooked Us

Michael Moss is a Pulitzer prize winning investigative reporter for the New York Times. His book, Salt Sugar Fat: How the Food Giants Hooked Us is an inside look at how food companies have been able to change the the diet of the US consumer. Various concoctions of high fat, high sugar and high salt have made want more and more of the that food and consequently eat more, all driving profits for the same companies.

He writes, “what I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.”

The book is an eye opener and people are taking notice — the scary part is that although this is all happening in the US. The same companies — Coke, Kelloggs, Nestle, General Mills, and many more are making inroads to India. Obesity is not such a mainstream issue in this country so food companies see plenty of profits in their eyes when they see over a billion who love to eat and are easy prey to convenient tasty foods.

Read and excerpt that was in the New York Times here.

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